PolyDallas Millennium wanted a more current and cutting-edge look to their brand that would appeal to the well-informed and tech-savvy millennial generation.

The new logo combined both casual and traditional letterforms to better reflect their diverse community of relationship professionals, students, and those seeking knowledge to better their own relationships.

The rebrand kept but brightened their legacy pink while adding a warm golden yellow to convey "assertive optimism" for their values of safety, accessibility, equity.