User Experience & Creative Design


About Me

I am a pragmatic, plucky creator with more than 15 years of expertise in architectural and retail industries. My passion lies in utilizing user experience methodologies to streamline intricate challenges, ensuring interactions are accessible and intuitive through data-driven insights.

Throughout my career, I've had the privilege of leading talented design teams, taking projects from initial ideation all the way through to usability testing and beyond. I’ve spearheaded national rebrands, led website information architecture redesigns, and coordinated omni-channel marketing efforts for diverse markets. My objective is always the same - to craft designs that resonate with users on a deep level, leaving a lasting impression of thoughtful and user-centric experiences.


Volunteer Work

March 2019 - Present

City Planning Department Lead (Elected)

Interpreting participant placement needs to create an effective and enjoyable event space in alignment with NTXB’s vision, and directing my team through all aspects of land use and event infrastructure placement needs.

  • Manage team of 5 volunteers
  • Create and track budgets and expenses
  • Interface directly with high-level officials
March 2018 - Nov 2018

City Planning Assistant Lead

Assist with mapping, infrastructure placement and traffic flow assessment. Exceeded expectations on conceptualization and fast-paced, time-sensitive creation of event promotional maps.
  • Work independently and as part of a team
  • Foster collaborative relationships and environment
  • Integrated constructive criticism into design
March 2017 - Nov 2017

M.E.T.A Lead (Elected)

Received the community-elected winning bid and project lead of their 2017 premier art installation of the event. Successfully managed project from conception to delivery during a record turn-out year. Excelled at building a lasting report among teammates and keeping them calm under pressure.

  • Selection and management of volunteer team
  • Coordinate and promote production events
  • Create and track budgets and expenses
  • Interface directly with high-level officials
  • Organize transportation to event