User Experience & Creative Design
About Me
I am a pragmatic, plucky creator with more than 15 years of expertise in architectural and retail industries. My passion lies in utilizing user experience methodologies to streamline intricate challenges, ensuring interactions are accessible and intuitive through data-driven insights.
Throughout my career, I've had the privilege of leading talented design teams, taking projects from initial ideation all the way through to usability testing and beyond. I’ve spearheaded national rebrands, led website information architecture redesigns, and coordinated omni-channel marketing efforts for diverse markets. My objective is always the same - to craft designs that resonate with users on a deep level, leaving a lasting impression of thoughtful and user-centric experiences.
- Residence Carrollton, TX
- E-mail send an email
- Mobile 469.951.3068
Testimonials
Sparrow is amongst the very best graphic designers I have had the privilege to rely upon. Her work is extraordinary, her taste impeccable. Anybody considering her for their organization can end their search immediately because you are not going to find anybody more talented or dedicated.
When ASI decided to refresh its brand, not only did she create the brand but she managed its implementation and the integrity of the brand all through her tenure at ASI. She has, in essence, become the face of ASI and her legacy is apparent everywhere.
After I started my own business I turned to Sparrow to establish the identity for my brand and marketing. Her design skills are great, she knows her stuff and I get compliments all the time on our marketing collateral. I don’t just recommend her, I highly recommend her!
Sparrow is an amazing creative that elevates your projects to the next level. I had the pleasure of working with her at M3 Glass where she provided art and creative vision on strategic projects to meet our national marketing needs. She was pivotal in digital, printed, and packaged material as well as establishing brand practices.
Sparrow maintained excellent relationships with all suppliers and she took on new technologies including doing extensive work on the website well beyond the scope of her creative role.
Sparrow and I collaborated on many projects during the nine years that we worked together. Her contributions helped to perfectly brand our meetings and add the polish and professionalism that our events were known for.
Sparrow helped raise the bar for our publication to make us one of the top Steampunk magazines read in several countries. Her ability to take abstract ideas and designs, and then create something not only aesthetically pleasing but functional in a graphical layout style was amazing. There was a marked difference in quality after she left.
Volunteer Work
March 2019 - Present
NTXB, LLCCity Planning Department Lead (Elected)
Interpreting participant placement needs to create an effective and enjoyable event space in alignment with NTXB’s vision, and directing my team through all aspects of land use and event infrastructure placement needs.
- Manage team of 5 volunteers
- Create and track budgets and expenses
- Interface directly with high-level officials
March 2018 - Nov 2018
NTXB, LLCCity Planning Assistant Lead
- Work independently and as part of a team
- Foster collaborative relationships and environment
- Integrated constructive criticism into design
March 2017 - Nov 2017
NTXB, LLCM.E.T.A Lead (Elected)
Received the community-elected winning bid and project lead of their 2017 premier art installation of the event. Successfully managed project from conception to delivery during a record turn-out year. Excelled at building a lasting report among teammates and keeping them calm under pressure.
- Selection and management of volunteer team
- Coordinate and promote production events
- Create and track budgets and expenses
- Interface directly with high-level officials
- Organize transportation to event